Journalism in Switzerland: interview with Liliana Tinoco Bäckert

Enio Moraes Júnior
8 min readMar 3, 2021
“Women’s rights and gender egalitarian policies are receiving more attention from the daily media coverage”. Photo: courtesy

Liliana Tinoco Bäckert is a Brazilian journalist that has been living in Zurich, in Switzerland since 2005. Born in Rio de Janeiro, she has finished her Master’s degree in Intercultural Communications at the Università della Svizzera Italiana (USI). In addition to acting as a consultant and developing migration projects, she acts as a commentator for these issues at Swissinfo and at CBN Radio.

Liliana has just released the book “Amores Internacionais: casei com um estrangeiro, e agora?”, in Portuguese (“Internacional Love Affairs: I married a foreigner, what now?”, in English) and is currently writing a guide for Brazilians who aspire to emigrate. Below, you can read an interview with her.

Enio Moraes Júnior — When we look at the statistics on salary and quality of life, we have the feeling that Switzerland is a paradisiac place to live…

Liliana Tinoco Bäckert — Salaries are good in Switzerland and quality of life is also quite high. Despite of that, the country is far from being a paradise. First of all, we all know paradise does not exist. Jokes aside, I think it is maybe closer to a paradise for natives, who can really enjoy the economic benefits and the high salaries. Migrants like us, South Americans, do not really enjoy that wealth, as we do not always have access to the best job positions in the market.

EMJ What does the national press say about the country?

LTB — I think the national press addresses the issues related to the Swiss concerns, which I will explain in detail in the following question… It is interesting to analyze the Swiss press in comparison to the Brazilian one. As the country is so small and depend on exporting their products, it is interesting to notice that press allocates an important space to foreign affairs coverage, sometimes with deep analysis of external stories, a characteristic not seen in Brazilian media, as we have so many internal problems and issues. But it is important to mention the lack of criticism from the press. By talking to other journalists in Switzerland, I could confirm my first impressions related to this question. The Swiss press is less critic of governmental decisions, even including topics such as the Covid 19 pandemic.

Enio Moraes Júnior

Enio Moraes Júnior is a Brazilian journalist, researcher and professor. PhD in Communication Sciences at USP (Brazil), currently he lives in Berlin.